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Saturday, February 27, 2010
The over-65’s look at brands like Buick, Lincoln and Cadillac as status symbols. Those brands have what advertisers call the “Mind Share” in that demographic. Retirees remember a time when the only people driving those cars were celebrities and other high profile members of society; now they want in to that high-profile group of Cadillac drivers. Plus, older folks like familiarity, they know these brands, they’ve heard them their whole life.
Studies in the U.S have shown that the next generation of OAP’s prefer sporty, performance type vehicles as opposed to the large cloud cars on this list. As for now, here are the 10 best sellers with the old folks:
(The models are ranked based on the percentage of buyers age 65 or older, using market research data from J.D. Power and Associates. All the cars on this list get less than 20 mpg in town driving and less than 30 mpg extra urban driving.)
10. Ford Taurus – The Taurus is one Ford’s best selling models, in fact it was the best selling car in the 90s. Ford went through some weird phase where all the cars had names starting with ‘F’. They got rid of the Taurus title and called it the “Five Hundred”. Either way, the Taurus is back now and old people still love it. Upto 35% of all buyers are 65 years old or older.
9. Lincoln MKZ – Compared to the rest of the cars on this list, the Lincoln MKZ is a lightweight. It’s marketed to a fairly younger consumer, but just like the Taurus, 35% of it’s buyers are 65 or older.
8. Cadillac STS – The STS is probably the “sportiest” car on this list, although like the rest of the cars, it has a roomy interior and the blind spot/back up cameras that older people like. Retirees love the Cadillac brand, they remember it as being the ultimate car brand. 39% of all Cadillac STS buyers are over 65.
7. Toyota Avalon – The only foreign car on the top ten list is Toyota’s flagship sedan. That’s because Toyota specifically designed the Avalon to compete in this particular market of over-65’s. Because of all the press, 39% of all Avalon sales went to retirees.
6. Mercury Sable – The Sable is the Ford Taurus’ upmarket cousin, and just like it’s always been, it’s essentially just a Taurus with a Mercury badge. Old people love it though, nearly half of all Sables sold (48.5%) have gone to people over 65.
5. Buick LaCrosse – The top five on this list is where the real favourites lie; there is a substantial jump in the percentage of over 65 buyers as we go from #6 to #5 on the list: Only 48.5% of all Sables want to old folks, meanwhile, almost 64% of all Buick LaCrosse sales were to people over 65.
It has old folk favorites like OnStar, electric seats with memory and remote audio controls on the steering wheel. We’re in the over-50% zone now, so it’s a safe bet to avoid all Buick LaCrosses you see.
4. Buick Lucerne – The Lucerne is the beefier version of the Buick LaCrosse, plus is has parking sensors and reversing cameras. It also has ‘Lane Departure Warning System’ that alerts the driver if the car starts to move out of its lan. Still, with a full 67% of all Lucerne’s out there belonging to over 65’s, I’ll still steer clear of them, with or without lane departure warning system.
3. Mercury Grand Marquis – The Mercury Grand Marquis costs a little more than half the price of the Lincoln Town Car and the two cars are virtually identical. If you exclude cops and other fleet drivers, a full 69% of all Grand Marquis drivers are over 65.
2. Cadillac DTS – The DTS is slightly larger and less sporty than the STS. It’s actually a direct competitor to the Lincoln Town car, so it appeals to retirees for all the same reasons. Brand recognition, quality image, and lots of technology like lane-departure warning system and blind-spot systems that many of the other top ten have make 72% of OAP’s buy one.
1. Lincoln Town Car – More than 75% of all Town Cars out there are driven by someone over 65, so keep an eye out. The Town Car is probably one of the spacious sedans for less than $47k. It has more interior space than many large executive cars.
The car is just the typical old man car: huge interior, rear-wheel drive, mirror like ride, plush seats and a powerful V8 petrol engine.
Friday, February 26, 2010
Thursday, February 25, 2010
Wednesday, February 24, 2010
Mercedes-Benz SLR McLaren specs
Top Speed: 207 mph / 334 km/h
0-60 mph: 3.6 seconds
0-100 mph: 7.6 seconds
0 - 1/4 Mile: 11.6 sec.
Engine: V8 5.5 liter 626 bhp @ 6500 rpm
A blast from the past and a taste of the future, this might just be a good description of the latest sports car that came out from a collaboration of Mercedes-Benz and McLaren, two big giants in the car manufacturing industry. We're talking about the 2004 Mercedes-Benz SLR McLaren. This sports car combines the old yet astounding SLR race cars of the 50s and the latest and meanest technology of high-performance supercars. With the power of race cars and the sleek, curves and designs of a luxury car, the combination from the two car manufacturers is hard to beat.
This supercar is definitely fast. SLR McLaren sports a 626-horsepower supercharged 5.5-liter V8. Also, it has a full carbon-fiber monocoque, features crash structures and body panels. And with the supercharge V8 engine, you can see the 2004 Mercedes-Benz SLR McLaren go from naught to 60 miles per hour in less than 3.6 seconds. Top speed has been measured to exceed 200 mph, a feat that can only be achieved by very few even among the high performance sports cars. It was the high-performance division of Mercedes-Benz which created the V8s. The AMG were the ones who hand-build the supercharged V8 engines with top notched precision and quality. It is not at a big surprise to see the supercharged 5.5 (5439 cc) liter dry sumped 90 degree V8 engine to produce around 466.8 kW at 6500 rpm (626 hp) and 780 N·m (575 ft·lbf) torque at 3250 - 5000 rpm. The numbers maybe daunting but the sound of the engine will appease the minds of those who long for the perfect high performance cars.
Mounting that V8 engine into the body of SLR exotic car is also not as traditional as one would like to expect. The engine in SLR sports car is placed in a front mid-engine position just behind the front wheels. Instead of using the traditional oil-pan, dry-sump lubricants are used. With this innovation, it is highly possible to mount the engine to a level that used to be unachievable. Because of the low position of the engine in the supercar's body, the results are more than one hoped. The new Mercedez-Benz SLR McLaren race car has better aerodynamics and better handling due to the lower center of gravity.
Not only does the mean features of the sports car that attracts attention but how the two car companies were able to fuse their own traditions and expertise into a single exotic car. For one, McLaren's expertise in Formula 1 has been imbibed wholly by the SLR's design. The composition of carbon fiber material that was used in the body of the new SLR sports car is so Formula 1. Because of this body, the Mercedes-Benz SLR McLaren has become more rigid and surprisingly strong.
But not to be outdone, counterpart Mercedes-Benz has also put a few tricks of its own. The German car maker added features that are deemed essential to the most important part of the vehicle: the passengers. Due to backgrounds in mostly luxury cars, Mercedes-Benz has ensured maximum occupant protection and safety. To my knowledge, the SLR is the only car so far that utilizes front crash structure made entirely of carbon fiber. The importance of this carbon fiber design can only be appreciated in actual crash test simulations. What the front carbon fiber crash structure does is it absorbs crash energy, four - five times more energy than ordinary steel structures actually, during a severe frontal collision. This protects the passengers during such accidents four times more than traditional steel structures found in other sports cars and supercars.
The SLR also has a five speed automatic transmission. There are modes, the Sport, Comfort and Manual which basically covers every known driving style. Sport is for everyday use, Comfort for bumpy or slippery roads, and Manual gives you control over the gears either through the touchpad or the levers on the steering wheel. When you use Manual, you open up three more modes, namely Sport, Supersport and Race. Speed increased significantly as you go up shifts.
Other notable features in this sports car include the high-performance technologies of ceramic brakes. The SLR uses ceramic reinforced with fiber on its brake pads. This technology allows this exotic car to have astonishing stopping power, and extraordinary high resistance to heat, exceptionally strong structure and long service life for the brakes.
With all these features it is not surprising that the Mercedes-Benz SLR McLaren is classified as a sports car and a supercar. Remember to get this right, though, the "SLR" does not stand for "Sportlich, Leicht, Rennsport" which is German for "Sport; Light; Racing" as most people think. Its real meaning is "super-leicht, Rennsport" which means "super-light, racing." The sports car is being sold with a base price of €443,066 £300,000 or $450,000.
More Mercedes Benz cars:
Tuesday, February 23, 2010
Cristiano Carlutti, Tesla's Vice President for European sales and operations, said there had been strong interest from UK customers for a right-hand drive model.
"The right-hand-drive model is our response to growing demand from high-performance car buyers in the UK who are also interested in their impact on the environment,” he said.
"Tesla is dramatically expanding its retail footprint in Europe, we look forward to building our community of owners and fans throughout the continent."
The model is available now from Tesla’s Knightsbridge showroom in London and is priced from £86,950. Tesla's all-electric Model S saloon will be available in 2012.
A new car is also one of the first things that a lottery millionaire buys, with 36% of jackpot winners heading to a car showroom before buying a new house or even splashing some cash on the high street.
In fact, 13% of jackpot winners have bought at least 10 cars since their win, while the average number of cars bought per winning household is 5.17.
Meantime, here are the top 10 brands for lottery winners:
1. Mercedes-Benz
2. BMW
3. Mini
4. Vauxhall
5. Land Rover
6. Range Rover
7. Ford
8. Porsche
9. Audi
10. Jaguar
BMW says lottery winners can contact their VIP sales service in London's Park Lane if they require a more discreet service. Equally, celebrities regularly walk in to their local dealership and receive the same service as a less high-profile customer. However, with either of these routes to a new car, haggling for a discount might be difficult if the salesman knows how much cash the customer has to spend.
Millionaire footballers can subscribe to services such as Platinum Players where 'trustworthy dealers' are listed.
Our own top 10 if we won the lottery:
For performance – Audi R8 or Porsche 911 Turbo or Nissan GT-R
For sitting in the back – Rolls-Royce Phantom or RR Ghost or Bentley Mulsanne or Hyundai Equus 5.0 V8
For the family – Land Rover Discovery 4 or Mercedes GL350 CDI or Kia Sorento or Volkswagen California or Nissan Murano or Mercedes E350 CDI or S350 CDI or Toyota Land Cruiser V8
For posing – Audi TT coupe or BMW Z4 or Citroen C3 Picasso or Nissan Cube/Juke or Bentley Continental GTC
For around town – Ford Ka or Toyota iQ or Kia Picanto or Fiat 500 or Hyundai i10 or Mini Cooper or Renault Twingo
For business – Jaguar XF or BMW 5 Series or Cadillac CTS or Citroen C5 or Kia Borrego/Mohave
For those spur of the moment getaways – Citroen C1 or 2011 Hyundai Sonata or Jaguar XK or Mercedes SLS AMG or Audi Allroad – A4/A6
For fun – Lamborghini Gallardo or Bugatti Veyron or Dacia Sandero
For green credentials – Smart ForTwo CDI or Toyota Prius or Lexus LS600h
For admiring – Bentley Brooklands or Azure or Citroen C6 or 1965 Ford Mustang
Fiat has a long history in the Chinese market — most recently the Italian company agreed to a joint venture with leading Chinese manufacturer Guangzhou Auto Group. Construction has already started on the GAC-Fiat factory, which will be able to produce 140,000 cars and 220,000 engines per year.
Fiat is expected to make its new Topolino city car, a 3 metre, two-seater based on the Panda, on Zastava production lines. The car will be positioned below the Panda and the 500 on price and is expected to use Fiat's new 900cc 'MultiAir' engine in 65bhp, normally aspirated form.
The Ferrari Testarossa driver was caught driving at 137km/h (85mph) through a village with a speed limit of 50mph. According to the BBC, the penalty was calculated based on the unnamed motorist's wealth - assessed by the court as $22.7m (£14.1m) - and because he was a repeat offender.
It is more than double Switzerland's previous record speeding fine.
According to the latest figures from the SMMT, Daihatsu sold 22 cars in January, compared with 97 in same period 12 months earlier. Daihatsu has around 100 dealers in the UK and currently sells the Materia, Sirion, Copen convertible and Terios 4x4.